Email Marketing
The best instrument you will ever have your list building strategy by far is your email list. Your email list, or your opt-in list, is utilized to build your strategy for lead generation. The biggest downfall for internet marketers and online businesses is their inability to extend their lead generation tactics and skills. On average, it takes 7 views of the product or service you are offering before your customer or prospect moves foraward with buying. Using email marketing and list building strategies offered here, you can add to your opt-in list to create drastic results.
Ask for the Email ? It seems simple enough, but I have seen far too often websites that do not even attempt to acquire the visitor?s email. To build your email list, you must first inquire the person?s email or you will lose a valuable chance to promote your website in the future.
Add an Opt-in List Form to Your Website ? Another simple strategy that is going back to requesting the visitor?s email. The advantage of the opt-in form is to acquire your prospect?s name and e-mail. After they enter their name and email, they will be put in your opt-in list or email list (the two terms are the same). This will give you a way of putting your brand and opportunity in front of the prospect.
Offer Free Gifts ? This is by far the best strategy overlooked by most email marketing campaigns. Part of your online marketing tactic, whatever tactic you use, must be to offer gifts. Offering gifts will entice someone to enter your email list and will help later with your marketing promotion efforts. More over, this is good for your marketing brand because it builds trust.
Use Social Media Too ? With tools like Facebook and Twitter are perfect compliments for lead generation. Tell everyone in your social media networks about your great new newsletter or report and the benefits to them spending their time to view them. People will run to your mailing list quickly.
Recruit Your Follower?s Friends ? In your e-mails you send to your list, let them know that it is permissible to ?tell a friend?. If your subscriber likes your content, they most likely will have a friend who likes it too. This is a great strategy to take advantage of for your marketing promotion efforts.
Use Pay Per Click Marketing ? I must say from the start, I definitely Do Not recommend pay per click as a way to build an opt-in list, unless you?re an experienced copywriter who knows how to convert traffic in opt-ins. This is another great tool mainly because you can aim right for the specific audience you want to advertise to and want in your opt-in list.
Email is a one of the best ways to increase your marketing brand and enhance your marketing promotion efforts online. If used correctly, you can enjoy the many checks that will be coming in the mail, but only if you use this list building tactic in a respectful manner. DO NOT maliciously trick people to opt in to your list. This will Kill your marketing brand. No one likes to be tricked or spammed.
Ernest Morse -
About the Author:
Hello. My name is Ernest Morse. I currently live in Denver Colorado and I consider this place my new home. I enjoy most outdoor activities such as camping, hiking, swimming, fishing, etc. I love to write about what I learn and strategies I use in my businesses. You can connect with me on Facebook and Twitter and most other top social media sites by going to my website.
Source: http://j-netsolutions.com/blogs/blog/2011/05/16/list-building-strategies-6-email-marketing-tips/
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