Layoffs At Plum District Point To Changes In Hyperlocal Deals Market

Plum District is a hyperlocal daily deals site that, by its own definition, was created "by Moms, for Moms." Yet after extensive interviews with sources who worked and were terminated by the company, it's clear that Plum District's promise didn't pan out. The company's claim to fame at launch and during its various funding rounds totaling $30.6 million was the fact that working or stay-at-home moms could become a "momtrepreneur" with the potential to make a living on her own terms in her own community. But it appears that hyper-local isn't quite working out, as the company carried out an extensive round of layoffs last weekend in a slow shift toward national deals.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/w3uKAxNROB0/

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