Common Business Branding Mistakes

In the effort to create more of a connection between businesses and their customers, companies have tried just about everything when it comes to branding, but some efforts were clearly not very well thought out. The following is a look at some of the more common business branding mistakes, so make sure you steer clear of all of these major marketing errors.

A brand that?s too similar

You really should make sure you have done your research before launching that brand of yours, and ensure you aren?t just replicating someone else?s style. If you release your brand and find it is too similar to something else already out there, you may end up losing some attention, as well as some of the impact of your brand.

A confusing brand

Getting too fancy with your brand can leave the general public unsure of who you are, or what your business does, and confusion is rarely going to turn into many sales. A lot of new companies make the mistake of trying to get attention via an overly intricate logo design and end up simply looking messy as a result.

No backup brand plan

It is one thing to have an eye catching logo design and a sleek looking brand, but for your business to make any gains from this you are going to need to provide enough support for your brand. Having well-trained staff, an accessible business and a great website can all help transform interest into sales, so don?t leave your brand to do everything by itself; provide enough support to make something of all the interest your brand generates.

A brand that?s too trendy

A very common mistake when it comes to branding is to try too hard to be trendy, because if you tie your business and its brand to a passing trend or fad, it won?t take long for another newer trend to emerge, leaving your business looking outdated and in need of an overhaul. It can get expensive to have to re-brand every few years, as everything from your business cards to your letterhead printing will need redoing, but this can easily be avoided by being a little less trendy and getting a longer life out of your brand.

A brand that?s not trendy enough

While following the trends too closely can mean your brand has a far shorter lifespan, not following the trends at all can mean looking outdated and failing to take advantage of effective new ways of doing things. While you don?t need to change your business logo to look more like something by Lady Gaga, you probably should consider utilising tools like Twitter and Facebook more in the branding of your business.

A good brand requires style, originality and meaning, and if you want for your business to be successful, there is nothing more important than your brand. Take your time developing it, and be sure to get it right, because there are few more important decisions your business will ever have to make than deciding on the way to brand.

Source: http://www.outsource.net.au/blog/common-business-branding-mistakes/

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