The Importance of Mobile Digital Marketing

[unable to retrieve full-text content]With the recent huge upswing in users browsing the internet on handheld devices such as mobile phones, and more recently tablet computers, the top companies have had to take a look at innovative methods of digital marketing in order to take advantage of this new opportunity. The options open to mobile marketers have increased massively over the past couple of years, in particular the emergence of touch screen technology driven by the massively popular iPhone, and the technology used allows for previously unheard of marketing technology to come to the fore. Because of the rate at which this technology has emerged...

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